Disney commissioned Wright Productions to produce its official Red Carpet Movie Premiere for the world premiere of Sneakerella in New York City at Pier 17. Over 600 guests attended the event which featured a custom 60ft red carpet build-out, a custom life-size “Sneakerella” shoe, sneaker theme florals and custom chandeliers, and a sneaker cam that highlighted guest’s cool sneakers.  Entertainment included break dancers, double dutch performers, a custom 180 multi-camera sneaker photo activation, and a flash mob performance.